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Showing posts with label SEO Updates. Show all posts
Showing posts with label SEO Updates. Show all posts

Wednesday 20 December 2017


  1. Research cum experimentation: Google updates its algorithms constantly and it is important to keep a track of the news. On the whole, every day nearly 3.5 billion searches are conducted on Google and since so many people use it, one has to do research to sell products and services.
  2. Practice is essential: One must practice to keep updated about latest happening on Google and to improve upon one’s SEO techniques.
  3. Try for more visibility: Once one’s website starts ranking first on Google page then one will get more visibility which would mean more traffic and more conversions leading to more revenue.
  4. The effort for page one on Google: It is important to try for page one ranking on Google to get positive results. The optimization of the content must be highly professionalized to make it to the front page. It is to tap as many viewers as possible to get the clients’ appreciation. It means sincere and dedicated hard work for the SEO.
  5. Auditing of one’s work: It is important to evaluate one’s work to improve upon it. One must observe the results whether they meet up to the expectation. If not then it is advisable to read more books, or other SEO experts or do research to find better ways of optimization.
  6. Keyword stuffing is important: It is important to put in appropriate keywords as they play a major role in placing the post on Google page one. One has to do research for appropriate keywords and also place them appropriately.
  7. Creation of SEO optimized landing pages: This can improve one’s lead generation and sales. One must create more landing pages in order to have more openings for incoming traffic. Whatever said and done finally what matters is traffic. The more readers an SEO can attract, the better his or her professionalism is considered.
Conclusion
These are few of the advanced SEO techniques that will enable an SEO to perform well. SEOs are an integral part of website business and are the backbone of it. The SEO has a major responsibility to ensure that the client is happy with his or her promotional work. The client is always eager that his or her product must be promoted well and must fetch good revenue.

Tuesday 4 April 2017

SEO – Basic Questions and Answers

Posted by Siva on 04:06 with 7 comments
In this Blog, I focusing the people who want to know about SEO and its basics.

• What is SEO?
The Acronym “SEO” refers to Search Engine Optimization and also refers search Engine Optimizers.
SEO is optimizing the websites make websites search engine friendly, optimizing includes satisfying the SE criteria and improving the websites to get good Search Engine Result Pages for user query.

• Why we go for SEO?
To improving the Quantity and Quality of traffic to a websites naturally from the search engines thats why we going for SEO.

• Define – Search Engines?
Search Engines are nothing but a tool used to find information about any topic which is available on the web.

• Define – Crawler or Spider?
Crawler or Spider is software used by search engines to see what is in web and to index the web pages.

• What are the process involved in search engines to deliver the search result?
Crawling, indexing, processing, calculating relevancy and retrieving.

• Define – crawling, indexing, processing, calculating relevancy, retrieving.
crawling – is the process of to see what is in the web.
Indexing – is the process of identifying the words and phrases that describe the page and assigning the page to particular word.
Processing – is nothing but to compare the search keyword with the indexed pages in the database.
Calculating relevancy – is the process of identifying the most relevant page to keywords from (filtering) the processed WebPages, because in web contains millions of search results available for user search request.
Retrieving – is to displaying the search results to users for their search query.

• What are all the types of SEO?
There are two types of SEO. They are
ON Page SEO.
OFF Page SEO.

• Define – ON Site SEO.
ON site SEO – is optimizing the web pages which makes changes directly on the website for search engine friendly.
OFF site SEO – promoting your website on other websites is called OFF site SEO.

• State some ON site SEO process.
Meta Tag Optimization.
Page title Optimization.
Body content Optimization.
Image optimization and more


• Give some ON Page SEO Factors.
Keyword in URL.
Keyword in Domain Name.
Keyword in Title tag.
Keyword in description Meta tag.
Keyword in Keyword Meta tag.
Control the density of keywords.
Usage of H1, H2, H3.
Keywords in Alt text.
Keywords in Anchor text for internal links.
User Friendly Navigation.

• Give some OFF page, SEO Factors.
Keywords in incoming Links from other sites.
Directory submission.
Book marks by user.
Write article about your site, and submit into Article directories.
Link from Expert sites.

• Define – Keyword Density?
The percentage of keywords that appears on a page is called Keywords Density.
Ex: please refer Keyword Density

• How should be the title tag?
Title tag must be 10 to 60 characters. This should contain main keyword at the beginning of the title.

• How the description will be in Meta tag?
Description must be a short summary about what the page is about, will be less than 200 characters.

• What is keyword density and Individual keyword density?
Keyword density – percentage of all keywords by total words.
Individual keyword – percentage of each keyword by words.

• Types of Links?
There are two types of Links they are
Internal Links
External Links

• What is meant by Internal & External Links?
Internal Links – Links starts from and ends to your website is called internal links.
External Links – Links starts from other site, and ends to your site is called External links.

• What is meant by Inbound and outbound links?
Inbound links – Inbound or incoming links that start form other site and ends to your site.
Outbound Links – Outbound or outgoing links that start from your site and ends to other site.

• White Hat – SEO.
Good and Recommended way of optimization done, for user and search engine is called white hat SEO.

• Black Hat – SEO.
Bad and unwanted optimization done for only search engines not for users is called Black Hat SEO.

• Examples of Black Hat SEO.
Keyword stuffing, Hiding, keywords and door way pages are called Black Hat SEO.

• What is page rank?
Page rank is a small fraction of all of your back links to your website reported by Google.

• Purpose of page rank for a web page ?
To list the most important and quality pages to least important pages of your website.

• Importance of links.
If people click the link and discover your website.
Search engine follow the links and discover the websites.
Search engine consider the number of back links for importanse of your website.
Search engine considers the anchor text links on your website for what is your website about.

• Purpose of robot.txt file.
Robot.txt file is available in root directory of websites which stores the some url of websites not to crawl by robots.

• What is sandbox ?
Sandbox is a place where the new websites are kept by Search engines until they get matured.

Monday 17 August 2015

The Best Free SEO Tools & Software

Posted by Siva on 06:07 with 53 comments
 have highlighted all of the best SEO tools and trials at the top of this list.
I have also split them all into different categories to help you find what you need quickly-
  • Tiered Link Building
  • Competitor Analysis
  • Content Creation
  • Email Marketing
  • Hosting
  • Keyword Research
  • Link Building
  • On Site SEO
  • Rank Tracking
  • SEO Multi Tools
  • Social Media
  • WordPress
Tiered Link Building On A Budget

Using the free SEO tools & software below you can setup, track and monitor a tiered link building campaign.
Remember the advice above about getting the most out of any of the trials!
Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.
GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! 
Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. It has been featured in this tutorial,this one & this one.
DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.
SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. 
SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. 

Competitor Analysis

Ahrefs (Free Version) – They have the largest database of backlinks which you can use to conduct audits of your competitors link profiles to steal their best links. You can also use the data to conduct an analysis on your own backlink profile. You can read my case study here to learn more about Ahrefs.
SEMRush (Free Version) – This tool is really unique in the data it provides, even for free! You can learn your/your competitors top keywords, how much traffic they get, who their competitors are in search and much more! Be sure to check it out, use it to steal your competitors customers.
WebMeUp (Free Version) – The free account at WebMeUp will let you take a look at the backlink profile of your site or your competitors. It doesn’t have the largest database of links compared to Ahrefs – but it does have a different database that is worth checking out! See how it performed here.

Content Creation

WordAI (3 Day Trial) – These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!
TheBestSpinner (Full 7 Day Trial / $7) – It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools. 
Spin Rewriter (5 Day Trial) – Another piece of spinning software for you to consider. Spin Rewriter has a range of features and comes with a fully functioning 5 day trial.
Spinner Chief (Free Version) – A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!

Email Marketing

Aweber (Full 30 Day Trial / $1) – I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!
GetResponse (Full 30 Day Trial) – The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!

Hosting

Cloud Flare (Free) – The free Cloud Flare CDN service which help to speed up your sites load time which Google takes into consideration. It also provides added security & protection from bots/spam.
Uptime Robot (Free) – Use this to monitor your websites uptime and get instant notifications if your site goes down for any reason. Use this in combination with the free Pingdom Toolsaccount & monitor.

Keyword Research

Market Samurai (Full 14 Day Trial) – The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.
Long Tail Pro (Full 10 Day Trial) – A great tool for finding profitable keywords quickly. You can also use the tool to measure the competitiveness of the search results. 
Keyword Researcher (Free Trial) – This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.

Link Building

RankCracker (Free) – My personal SEO tool that is available 100% free. It will show you the quickest and easiest way to replicate your competitors backlink profile & rankings.
GSA Search Engine Ranker (Full 5 Day Trial) – This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! 
Link Emperor ($50 links for $7) – Link Emperor is a great web based service to build backlinks easily including private blog network posts & tiers. 
RankWyz (30 Day Trial) – Create & manage private blog networks easily with RankWyz. It offers a full range of tools to help you manage everything and publish updates easily.
Inspyder Backlink Monitor (Free Version) – The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you.
SEO SpyGlass (Free Version) – Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile. Part of this review.
Link Assistant (Free Version) – This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage and automate guest posting.
SENuke XCR (Full 14 Day Trial) – SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great. 
Magic Submitter (Full 30 Day Trial / $4.95) – This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.

On Site SEO

Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.
Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds. 
Xenu Link Sleuth (Free) – A simple easy to use tool to spider your entire website and uncover potential problems like broken links. This is a great free tool!
Microsoft SEO Toolkit (Free) – Finally Microsoft have made a useful product! The SEO Toolkit will spider your site and report back on any issues.
Pingdom Tools (Free) – Test your sites speed from 3 locations with Pingdom Tools. If you sign up for a free account you can also use it as an uptime monitor.
WebPageTest (Free) – This site is detected to testing your websites load time from a huge choice of browsers & locations from around the world. It provides a huge range of data to help you optimise your site.

Rank Tracking

Rank Tracker (Free Version) – Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors.
SerpBook (14 Day Trial) – Monitor the rankings of all your keywords in the cloud. SerpBook will check the results for you 12 times per day along with other metrics like PR, Alexa rankings & full reports.
CuteRank (free version) – A desktop piece of software that allow you to monitor and check your rankings easily. There is even a version available for Apple Mac users!
SEO Multi Tools
These tools have a wide range of functions and don’t really fit in one category.
Market Samurai (Full 14 Day Trial) – My tool of choice for keyword and competition research but it also includes a rank tracker, domain finder, content finder, content publishing and link finder.
SEO Powersuite (Free Version) – Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years. 
Raven Tools (30 Day Trial) – Providing a full suite of tools the SEO module will spider your site & provide a detailed audit of problems. It has a range of features across SEO, social, content, PPC & more.
SEO Tools For Excel (Free) – A great plugin for Excel that allows you to retrieve a range of SEO data & metrics. It can even hook up to your Analytics account to create powerful Excel dashboards.
SEO Spyder (Free version) – Built specifically for Mac users the software will spider your website and come back with a list of errors/suggestions of things for you to fix.

Social Media

BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate.
SociSynd ($1 Trial) – Not free, but close enough! The SociSynd system helps you drip feed social signals to any URL’s you want. This includes Facebook likes, Pinterest pins, Twitter shares & more!
DripRevolution (7 Day Trial) – A great service for building a range of social signals to your site at your schedule. They integrate with Facebook, Twitter, Pinterest, Google+. YouTube & more! Featured in this tutorial.
HootSuite (Free Version) – This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.
TweetDeck (Free Version) – Now owned by Twitter this is a great desktop client to manage your Twitter account.
Buffer (Free) – Connect your social accounts to Buffer and you can easily share/queue/schedule content to be published to them. Whether that’s sharing your new post with the browser extension or clicking a Buffer button on someones site.
TubeTool Box (Free Trial) – A desktop application to manage your YouTube account. You can do things like bulk follow/comment/message people to grow your audience & reach on YouTube. It was featured here.

WordPress

Social Locker (Free Version) – This is the Social Locker I use on the blog to encourage social sharing. While I run the premium version you can get the free version right here!
WP Social SEO Pro (Free Version) – Previously known as Social SEO Booster I use the premium version on this which was featured in this post. There is a free version available here.
S2 Member (Free Version) – A very powerful membership plugin for WordPress, S2 Member is easy to use and was featured in this tutorial. The free version is feature rich!
WPRobot (Free Version) – This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. 
Thirsty Affiliates (Free) – The tool I use to cloak and manage all of my affiliate links on the blog. Easy to use with stats and you can auto replace text with links.